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            Historians often use pop culture as a resource for better understanding the social atmosphere - often within the confines of a specific theme - of a time period. Religious advertisement, whether it be in newspapers, on television, or in music, is a common part of American culture. These types of ads portray a message based in religious scripture or thought. This site focuses on the year 1970 and takes a look at weekly Christian religious advertisements featured in the Columbus, MS paper The Commercial Dispatch and the ways in which they represent gender roles. Click the buttons above, or use the navigation bar, to dig into the history of these ads and follow along for a chance to make your own analysis.

 

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